Palla Volante

The Palla Volante logo unites two contrasting typographic styles, reflecting the timeless duality of tennis culture — its rich heritage and its evolving modern spirit. Inspired by the game’s journey from tradition to contemporary expression, the design balances classic refinement with forward-looking energy.

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The flowing, tail-ended script evokes motion and continuity, subtly referencing the brand’s name — Palla Volante, “the flying ball” — and symbolizing grace, precision, and perpetual movement.