Primary Metaphors
Our task in this brief was to conduct a series of experiments exploring the relationships between freedom / restraint and space. Movement, writing, rendering, traveling, speaking, gesture, thinking etc. How do they become free? Is the freedom we have today related to he United Nations Declaration of Human Rights? How can freedoms be expressed by using articles from the United Nations Declaration of Human Rights?
Service
Collage
Poster Design
Arts University Bournemouth
Year
2019
Design Idea:
All people have the right to have their privacy. However, in modern time it is hard to protect personal data from companies and governments which uses these data every day. However, before the technological era started privacy was a concept which the limitations and boundaries are not invisible from other people’s perspective. Unfortunately, with the advancing technology, the edges become visible, and significant part of these data are not well preserved by social networks, companies and governments. On the poster, privacy has been on the left sight as well before the surveillances and sharing data with companies. In time privacy become visible with the name of companies like Google, Facebook, Instagram etc.
Primary Metaphors:
- Hiding is obsuring.
- Privacy has barriers / enclosures.
- Action is self-propelled motion. - Privacy is bounded.
- Privacy is non-transparent.
Visual Metaphors
This brief is based on the assumption that we understand individual concepts, ideas, or objects by locating them within broader frames or scenarios.
‘Choose a familiar object and define the frame or scenario to which it belongs. Although the object may be familiar take a little time to describe the scenario. How does the object function within the scenario or frame in which it belongs. Once you have a description try and find an elegant or witty way to disrupt the scenario through the design of an object so the scenario is disrupted.
Scale Matter:
Human figures are used to provide simple and clear indications of dimension in scaled orthographic drawings.(Azzarello, N. 2016) They are also used in perspective drawings to determine the depiction of a proper sense of depth. Scale figures are particularly effective because one can very quickly associate the familiar shape and size of the human body with the dimensions of things that surround it. Human deciptions are usually used for the big scale buildings in order to show the relationship between height of buildings and human and to show how is seems from human eye, which helps the observer understand the scale of the project. But in the case of yoga mat, when compared with the scale of buildings, yoga mat seems so ridicilously small and it creates another visual metaphor.
Comparing yoga mat and building heights in scale:
In architectural drawings, the standart height of one floor is estimated as 3 metres. The height of a two-storey building can be calculated as an average minimum of 7 meters. (with the height of roof and construction requirements) Taking into account that the average human length is 168 centimeters, if we say human length x, the height of the building should be greater than 4,16 x. The average thickness of an yoga mat should be approximately 3,5 millimeters. In the case of human height x yoga mat should be expressed as an average of 0,02 x. As a result, yoga mat is 20000 times smaller than a building with minimum height.
Yoga Mat:
Yoga mat is the only tool needed for practice. It must provide ample cushion for knees, hips, and fingers. The idea behind yoga mat is that it must support the body to be balanced and not to be slippery. Mats for the practice of yoga come in a variety of lengths. Practitioners choose a yoga mat based on their preference and comfort level. However still there are some features which yoga mats have. In terms of size, yoga mat should cover head, pelvic and abdominals which is called core. According to these inputs and considering the standart height of human, The standard yoga mat dimensions were determined as 172.2 cm to 60.96 cm. (Hanley, K. )
