Salt & Plum
Salt & Plum brings contemporary Aegean cuisine to the heart of Hammersmith. The menu features authentic recipes inspired by the childhood memories of Turkish cooking that we still crave to this day.
Service
Menü Design, Website Design, Social Media Feed Design
Agency
Üst Kat Creative Studio
Year
2021
Illustrations reflecting the Aegean region of Turkey have been selected to be used in auxiliary designs for the brand. To preserve the nostalgic image of Turkey, kraft papers were used in the printed materials.
The use of a single long page was requested in the website design. Restaurant photographs, illustrations and explanatory texts were used.
The brand wanted a stream of 9 posts to tell about their values, backgrounds and inspirations. Old Istanbul photographs, brand patterns, and texts were used in the flow, which can work individually and at the same time form a whole.
